Emerging artists, designers and illustrators across Europe were invited by YCN to create their own interpretation of the idea and to upload it to a special project website. From here Knight and his team selected a group to have their work shown at Art Basel, alongside his work and the work of his original 11, and to collaborate with Knight on a special creative project.

We produced a number of elements to support the project. These included a series of Live Art Events taking place at creative agencies, art & design colleges and other special venues around London. At these events two teams of artist create a football inspired artwork onto two halves of a specially produced canvas over 90 minutes. 11 advocates were also recruited by YCN to produce bespoke work and host a series of trainer design iD sessions at Nike Town London.

Additionally we have worked with James Dawe to create twenty unique, and football inspired, collages for distribution at a press day.

Preparation of materials for Live Art Event at London Graphic Centre

One of James Dawe's Art of Football collages, distributed as part of supporting press activity.

Jamie Brown works on one of half of a canvas (versus Craig Ward) at the Live Art Event at London Graphic Centre.

Robert Boon gets down to business with David Lane.