It’s a common fact that the modern individual, living in the modern industrial world, knows more names of toothpaste brands than of birds. This is simply because toothpaste companies demand universal brand awareness and, as such, have a greater spend to achieve this than do birds (such as the Black Umbrella Bird or the Little Ringed Plover) who may wish to boost their profile. Besides, birds are unable to hire advertising agencies. The future of communication lies in the hands of those who communicate. For this reason, we at KesselsKramer believe that communicative people should always look to help out those who can’t always help themselves. Now, as for the trees...






