72 Rivington Street is the new physical home of YCN; a multi-purpose workspace comprising a public ground floor, two floors of studio and a rooftop too. A separate visual identity has been created for 72 Rivington Street by Eat Sleep Work/Play, presented here.

The identity takes its cue from the form and markings of the building.




The stripes are always to be "locked-up" on the left-hand side of the printed format. The margin is determined by the distance between the two upper stripes, x.



The logo can be used with or without YCN as a prefix, minimum usage size in print is respectively 20mm, and 31mm wide.