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Kate Andrews
About Kate
Kate Andrews is a designer, writer and researcher based just north of London. Educated at The Arts Institute at Bournemouth, she holds a First Class Honours in Graphic Design and a Merit Award from The International Society of Typographic Designers.
Since graduating, Kate has worked for The Sunday Times Magazine in London, Synectics Innovation Consultancy, has exhibited at Ringling College of Art and Design, Florida and continues to write for a number of design platforms including; Inhabitat.com, Design21, ThinkPublic, Design Sessions and SocialDesignSite.com. In 2006, Kate founded the design blog Anamorphosis, to act as a platform to catalog her search for new examples of forward-thinking Visual Communication. Anamorphosis continues to act as a creative platform, through which she continues to mentor under- and post-graduate Graphic Design students.
As a designer, Kate is passionate for the power that Visual Communication has to impact social change and in October 2008 will start the MA Design Writing Criticism course at London College of Communication.
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![[Brochure Cover Designs, 2005]
Marketing & Design consultancy Visual Source Ltd required a new corporate identity that would visually communicate creativity and the individual at the centre to the company mindset. [i = me] was developed to strengthen the importance of creative individuals as centre of the creative team. The concept was developed over two weeks with close co-ordination with Manager Director Richard Goodall and Marketing Manager Gin Metharu.](/images/workexamples/e20c36cd6456ccad6e1839cd4769848b.jpg)
![Working alongside the Art Director and Editor, The Sunday Times Magazines [Your Brain] supplement was designed and styled to contemporise the set style of the magazine. The project began heavily by setting the templates and stylesheets for the entire four week series, and art directing the external photographic shoot for the four cover designs. The primary emphasise for the design and style was to ensure stereotypical images of intelligence and science were forgotten and a surrealist/abstract thought process was found throughout the final publication.](/images/workexamples/a1366c189f8b75bb450cfc178013664d.jpg)
![[ISTD] Red Green Blue. Awarded Merit 2005.
Redefined is a contemporary journal of love poetry, challenging traditional associations of the colour red solely representing love. Redefined explores the reality that love comes in many colours, specifically those of red, green and blue. Designed as a keepsake, through the use of unexpected photography and typographic poetry, Redefined introduces the audience to a beautiful and integral new language of love’s true colours.
Poetry Example:
Blue, if you are infinite; Will my voice echo until time ends? Will it journey forever, into the void? A black without end lurks behind the blue sky.](/images/workexamples/8e66d827bdf0b92fcef62e1b69405304.jpg)
![[Final Major Project]
Mindset is destined to become a multidisciplinary reference journal aimed at eradicating current perceptions surrounding human intellect. It aims to encourage a more laterally able and more creatively productive population.
Mindset: The Future of Innovation is designed as four individual journals produced as a box set. Under the titles: Education, Commerce, Lifestyle and Creativity, each journal discusses current innovations relevant to their specific theme, enabling all audiences to find their area of interest.](/images/workexamples/499f6eb3e7a6f20c482e2b5cf859ed3a.jpg)
![[BA(Hons) Graphic Design Exhibition 2006.]
The graduate exhibition and final year showcase was conceptualised and project managed by the final year students.
My role involved concept development of the 24288 hours from the beginning of course enrolment to the graduate end of year show. The exhibition was set in pitch black, with a blue LED designed identity panel, and downlighters for every individual design board. Identity guidelines were written to ensure the project was unified.](/images/workexamples/15ba264998ff4662ba3d2981ddb2566e.jpg)
London, EC2A 3AY
© 2008