5 designers will be selected and initially tasked to respond to a pitch project brief. At this pitch stage conceptual ideas will be explored and some visual approaches suggested. These routes will be presented to Naked before one designer is chosen to complete the project and deliver a series of elements for the five flavours in the range. The fee for taking part in the pitch fee is £400, and the fee for the selected designer to create the final elements will be £8000.
If you’d like to be considered to take part in the project then to get the ball rolling please send some recent work examples (links to sites or single PDF's no bigger than 5 meg please) to naked@ycnonline.com. Please make the subject of your email Naked. The selected 5 will have two weeks to work on their pitch. There is flexibility on timings for the final work to be completed, to accommodate the workload of the selected designer.
We are looking for a broad range of designers to take part; and if you can show past identity work and on pack graphics then so much the better. The full scope of the project and it's requirements will be presented to those invited to take part.
Chart the day to day development of the project, at its Project Blog here.